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Routledge Handbook of International Sport Business

by Mark (SUNY Cortland, USA) Dodds

Routledge Handbook of International Sport Business Synopsis

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Book Information

ISBN: 9780367896874
Publication date: 21st February 2020
Author: Mark (SUNY Cortland, USA) Dodds
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback / softback
Pagination: 420 pages
Categories: Sports management & facilities, International business, International economics, Sports & outdoor recreation, Sport & leisure industries,

About Mark (SUNY Cortland, USA) Dodds

Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyvaskyla, Finland. His research interests include legal issues in sport business and sport corruption. Kevin Heisey is Associate Professor in the College of Business Administration at the American University in the Emirates, Dubai, UAE where he served as Associate Dean and director of the Sport Management and Master of Business Administration programmes. He currently serves as adjunct professor and subject matter expert in the Economic & Financial Management of Sport component ...

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