No catches, no fine print just unadulterated book loving, with your favourite books saved to your own digital bookshelf.
New members get entered into our monthly draw to win £100 to spend in your local bookshop Plus lots lots more…Find out more
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
|Publication date:||21st February 2020|
|Author:||Mark (SUNY Cortland, USA) Dodds|
|Publisher:||Routledge an imprint of Taylor & Francis Ltd|
|Format:||Paperback / softback|
|Categories:||Sports management & facilities, International business, International economics, Sports & outdoor recreation, Sport & leisure industries,|
Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyvaskyla, Finland. His research interests include legal issues in sport business and sport corruption. Kevin Heisey is Associate Professor in the College of Business Administration at the American University in the Emirates, Dubai, UAE where he served as Associate Dean and director of the Sport Management and Master of Business Administration programmes. He currently serves as adjunct professor and subject matter expert in the Economic & Financial Management of Sport component ...More About Mark (SUNY Cortland, USA) Dodds