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Postfeminist Celebrity and Motherhood

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Postfeminist Celebrity and Motherhood Synopsis

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

About This Edition

ISBN: 9780367877385
Publication date: 10th December 2019
Author: Jorie Lagerwey
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 136 pages
Series: Routledge Research in Cultural and Media Studies
Genres: Gender studies: women and girls
Television
Digital and information technologies: social and ethical aspects
Media studies: TV and society