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Sport Business in the United States Synopsis

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Book Information

ISBN: 9780367528409
Publication date: 12th October 2020
Author: Brenda G. (Georgia State University, USA) Pitts
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Hardback
Pagination: 320 pages
Categories: Sports management & facilities, Sports management & facilities, Sport & leisure industries,

About Brenda G. (Georgia State University, USA) Pitts

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

More About Brenda G. (Georgia State University, USA) Pitts

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