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This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly and Davila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
|Publication date:||10th August 2020|
|Author:||George (Stanford University, USA) Foster, Norm (Ohio University, USA) O'Reilly, Antonio (IESE Business School, Universi Davila|
|Publisher:||Routledge an imprint of Taylor & Francis Ltd|
|Categories:||Sports management & facilities,|
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O'Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada. Antonio Davila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.More About George (Stanford University, USA) Foster, Norm (Ohio University, USA) O'Reilly, Antonio (IESE Business School, Universi Davila