10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

The Political Economy of City Branding

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

The Political Economy of City Branding Synopsis

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

About This Edition

ISBN: 9780367109707
Publication date: 26th October 2018
Author: Ari-Veikko Anttiroiko
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 216 pages
Series: Routledge Advances in Regional Economics, Science and Policy
Genres: Political economy
Urban economics
Urban and municipal planning and policy