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State Propaganda in China's Entertainment Industry

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State Propaganda in China's Entertainment Industry Synopsis

Most current research on the evolution of China’s propaganda discourse only touches upon recent variations of official propaganda rhetoric grounded in popular media. Here, the research is extended by tapping into the most recently released popular cultural media narratives such as online documentaries, films, TV drama serials and education programs, all of which are enlisted and co-opted by the state for propaganda goals. This book maps out the cutting-edge expansions of official propaganda that are embedded in the entertainment industry of contemporary China. Its case studies bring to light the progression of the mainstream propaganda discourse in terms of its merging, cooperation and compromise with the commercial features of both the traditional and newly-emerging entertainment media. In particular, it examines a group of mass entertainment products which include two best-selling mainstream blockbusters, two on-line commercial web documentaries, the China Central Television Moon Festival Gala series, socialist revolutionary TV drama serials, and a prime time science and education program. In so doing, it forefronts the up-to-date developments and novelties of state propaganda: its motives, reasoning and approaches within the mediasphere of today’s China. Illustrating how the CCP propaganda apparatus and tactics evolve and become embedded in popular media products, this book will be of interest to students and scholars of Chinese studies, Media Studies and Popular Cultural Studies.

About This Edition

ISBN: 9780367026769
Publication date: 10th January 2019
Author: Shenshen Cai
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 154 pages
Series: Routledge Contemporary China Series
Genres: Ethnic studies
Social and cultural history
Popular culture
Media studies
Media, entertainment, information and communication industries
Popular culture
Political control and freedoms