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Foundations of Marketing

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Foundations of Marketing Synopsis

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell?s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

About This Edition

ISBN: 9780357129463
Publication date: 2nd March 2021
Author: William (Texas A&M University) Pride, O. C. (Auburn University) Ferrell
Publisher: South-Western College Publishing an imprint of Cengage Learning, Inc
Format: Paperback
Pagination: 592 pages
Genres: Sales and marketing