katie fforde finding gobi rebus 30th anniversary killer on the wall likeyoulove

The Wisdom of Crowds Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations by James Surowiecki
  

The Wisdom of Crowds Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations

RRP £9.99

Synopsis

The Wisdom of Crowds Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economics, Society and Nations by James Surowiecki

In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world. Along the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'.

Reviews

A bright and lucid columnist for THE NEW YORKER ... [Surowiecki] knows how to make a convincing, sometimes entertaining case SUNDAY TIMES Erudite and entertaining ... he has a rare gift for combining rigorous thought with entertaining examples FINANCIAL TIMES Dazzling ... will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society and everyday life that I've read in years Malcolm Gladwell, author of THE TIPPING POINT A handsome addition to the books that combine the verve of smart magazine writing with a whiff of academia ...a fantastically stylish counter to the expert-knows-best line ... an offbeat argument for democracy. In the future, crowd pleaser might no GQ


About the Author

James Surowiecki is a columnist for the NEW YORKER. This is his first book.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

3rd March 2005

Author

James Surowiecki

More books by James Surowiecki
Author 'Like for Like'
    recommendations

Publisher

Abacus an imprint of Little, Brown Book Group

Format

Paperback
320 pages

Categories

Organizational theory & behaviour
Business ethics & social responsibility

ISBN

9780349116051

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham

Because of Lovereading I have broadened my reading horizons with some really great books that I probably would never have chosen myself.

Susan Walsh

I love 'try before you buy' extracts. I love the wide range of authors & genres. I love the author info. I love books!

Judi Davies

The books for review are always great reads, brilliantly written, and introduces me to a huge variety of, established and new, authors.

Lesley Hart

I read new, exciting writers and established authors before publication and there is a great website full of brilliant books and opinions.

Lynda

Lovereading is not only an amazing site, but it's one of my very favourites. It's like visiting a fascinating bookstore, but better.

Rebecca Jayne Barrett

Lovereading tells me about new books before they hit the shelves, lets me find other authors I may like and has great prize draws!

Sheila Dale

Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

Lovereading4kids

Lovereading4schools