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CONSUMING CHILDREN Education - Entertainment - Advertising by Jane Kenway, Elizabeth Bullen

CONSUMING CHILDREN Education - Entertainment - Advertising



CONSUMING CHILDREN Education - Entertainment - Advertising by Jane Kenway, Elizabeth Bullen

Consuming Children is an important, exciting, funny and tragic book, addressing key issues for education in the 21st century. It dramatically charts the corporatising of education and the corporatising of the child. It is a book that demands to be read by teachers and policymakers - before it is too late. Sparkling with sociological insight and imagination, it is as clear as it is important as it is disturbing. - Stephen J. Ball, Karl Mannheim Professor of Sociology of Education, Institute of Education, University of London Accessible, insightful and boldly argued,'Consuming Children' makes a refreshing contribution to current discussions of young people, schooling and the culture industry. Jane Kenway and Elizabeth Bullen draw on a strong base of research and scholarship to advance powerful critiques and interesting and workable pedagogical responses to corporate culturalism. - Colin Lankshear National Autonomous University of Mexico 'Consuming Children' offers a challenging perspective on one of the most pressing educational issues of our time - the changing relationships between childhood, schooling and consumer culture. Combining incisive commentary on established debates with new insights from empirical research, it should be read by all those concerned with the future of learning. - Professor David BuckinghamInstitute of Education, University of London* Who are today's young people and how are they constructed in media-consumer culture and in relation to adult cultures in particular?* How are the issues of pleasure, power, agency to be understood in the corporatised global community?* How are teachers to educate young people? What new practices are required?Buy delight, kids rule, adults are dim and schools are dull. These are canons of children's consumer cultures. In the places where kids, commodities and images meet, education, entertainment and advertising merge. Kids consume this corporate abundance with appetite. But what happens now that schools are on the market? Is this a form of corporate gluttony? Are designer schools educationally 'grotesque'? Who is conspicuously consuming at the educational emporium? How are students packaged? Which students have badge appeal? Who rules? Are adults taking their revenge on children? Are kids hungry to learn or keen to transgress? Where is their delight?Consuming Children argues that we are entering another stage in the construction of the young as the demarcations between education, entertainment and advertising collapse and as the lines between thegenerations both blur and harden. Drawing from the voices of students and from contemporary cultural theory this book provokes us to ponder the role of the school in the 'age of desire'.


Jane Kenway and Elizabeth Bullen have written a timely and exciting volume...This is as unreservedly polemical text that provides a breath of fresh air to current thinking about contemporary media and education. - Educational Review

About the Author

Professor Jane Kenway was Foundation Director of the Deakin Centre for Education and Change from 1993 until July 1999 when she took up a Chair in the School of Education at the University of South Australia. She teaches Educational Policy and Administration and her research expertise is in education policy with reference to schools and education systems in the context of wider social and cultural change. Within this focus she has a specific interest in issues of justice, gender, locality and technology. She has published widely in international and national refereed journals, in books and in professional journals for the education profession.Dr Elizabeth Bullen has a background in the humanities. Her PhD thesis explored representations of masculinities in recent Australian fiction. She has taught literature and professional English subjects at The Flinders University of South Australia. In 2000, she published several articles written with Jane Kenway in British education journals. She currently works as a research associate in the Centre for Studies in Literacy, Policy and Learning Cultures at the University of South Australia. Her research interests include gender, postmodernity, postcoloniality and popular culture.

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Book Info

Publication date

1st January 2001


Jane Kenway, Elizabeth Bullen

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Open University Press


224 pages


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