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Mastering Fashion Buying and Merchandising Management

by Tim Jackson, David Shaw

Part of the Palgrave Master Series Series

Mastering Fashion Buying and Merchandising Management Synopsis

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Book Information

ISBN: 9780333801659
Publication date: 16th November 2000
Author: Tim Jackson, David Shaw
Publisher: Palgrave Macmillan
Format: Paperback / softback
Pagination: 216 pages
Categories: Fashion & beauty industries, Retail sector,

About Tim Jackson, David Shaw

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many ...

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