Financial Aspects of Marketing

by Ruth A. Schmidt, Helen Wright

Financial Aspects of Marketing Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Financial Aspects of Marketing Press Reviews

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

Book Information

ISBN: 9780333637821
Publication date: 23rd October 1996
Author: Ruth A. Schmidt, Helen Wright
Publisher: Palgrave Macmillan
Format: Paperback
Pagination: 320 pages
Categories: Sales & marketing, Finance,

About Ruth A. Schmidt, Helen Wright

More About Ruth A. Schmidt, Helen Wright

Share this book