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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
|Publication date:||23rd October 1996|
|Author:||Ruth A. Schmidt, Helen Wright|
|Publisher:||Red Globe Press an imprint of Macmillan Education UK|
|Format:||Paperback / softback|
|Categories:||Sales & marketing, Finance,|