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The authors provide students with the information they need to plan, analyze and execute these new service platforms, giving them a better grasp of the changing nature of enterprise applications and infrastructure. As future managers, they must understand that unless their firms create an effective services strategy, they are likely to be left behind. Kalakota and Robinson present a balanced perspective of what students need to know to make effective technology decisions. They write both to challenge the dominance of current piecemeal strategies and to address three critical issues: How to plan in an economy where differentiation is achieved not through products but through technology-enabled services; How to translate business imperatives into better technology execution; and How to organize the changes Web Services have wrought on the business landscape.
|Publication date:||16th June 2003|
|Author:||Ravi Kalakota, Marcia Robinson|
|Publisher:||Addison-Wesley Educational Publishers Inc an imprint of Pearson Education (US)|
|Categories:||Business mathematics & systems,|
Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry. Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies. 0321150392AB04022003More About Ravi Kalakota, Marcia Robinson