Information for International Marketing An Annotated Guide to Sources

by Mary K. Cary, James K. Weekly

Part of the Bibliographies and Indexes in Economics and Economic History Series

Information for International Marketing An Annotated Guide to Sources Synopsis

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

Book Information

ISBN: 9780313254406
Publication date: 16th July 1986
Author: Mary K. Cary, James K. Weekly
Publisher: Greenwood Press an imprint of ABC-CLIO
Format: Hardback
Pagination: 181 pages
Categories: Sales & marketing, International business,

About Mary K. Cary, James K. Weekly

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