twitter make the most of Lovereading
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Nudge Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein

Nudge Improving Decisions About Health, Wealth, and Happiness



Nudge Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain in this important exploration of choice architecture, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.


I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well. -Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -- Steven Levitt In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you-it will knock you off your feet. -Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness -- Daniel Gilbert This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done. -Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things -- Don Norman This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself. -Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker -- Michael Lewis Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically. -Barbara Kiviat, Time -- Barbara Kiviat Time Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both. -Roger Lowenstein, author of When Genius Failed -- Roger Lowenstein A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions. -David Leonhardt, The New York Times Magazine -- David Leonhardt The New York Times Magazine How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place. -Daniel Kahneman, Princeton University, Nobel Laureate in Economics -- Daniel Kahneman Engaging, enlightening. -George Scialabba, Boston Sunday Globe -- George Scialabba Boston Sunday Globe The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers. -Rebecca Walberg, National Post -- Rebecca Walberg National Post An essential read ... an entertaining book... The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use. -John F. Wasik, Boston Globe -- John F. Wasik Boston Globe

About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

8th April 2008


Richard H. Thaler, Cass R. Sunstein

More books by Richard H. Thaler, Cass R. Sunstein
Author 'Like for Like'


Yale University Press


304 pages


Behavioural theory (Behaviourism)
Social theory



Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter

Hooked on books? Give Lovereading a go - for the chance to discover brilliant books, and to see why our members love it so.

Claire Hill

Lovereading helps me decide what real people read.

Kerry Bridges

It has enriched my leisure time by introducing me to a world of books which I would not have previously considered.

Val Rowe

Lovereading is an amazing place to be, the website is wonderful and to me if I'm sad I'll go here and it cheers me up!

Sophia Upton

I love that Lovereading handpicks very special debut reads.

Magda North