eligible curtis sittenfeld finding gobi debuts of the month rebus 30th anniversary lyrebird
Search our site
Then She Was Gone by Lisa Jewell Read the opening extract of the brand new Lisa Jewell book before its publication on 27/07/2017

Nudge Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein
  

Nudge Improving Decisions About Health, Wealth, and Happiness

,

RRP £25.00

Synopsis

Nudge Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain in this important exploration of choice architecture, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Reviews

An essential read . . . an entertaining book. . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use. -John F. Wasik, Boston Globe -- John F. Wasik * Boston Globe * The suggestions in Nudge provide fascinating examples of how tiny changes in context can cue radically different behaviour. Awareness of these cues empowers consumers, voters and decision-makers. -Rebecca Walberg, National Post -- Rebecca Walberg * National Post * Engaging, enlightening. -George Scialabba, Boston Sunday Globe -- George Scialabba * Boston Sunday Globe * How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place. -Daniel Kahneman, Princeton University, Nobel Laureate in Economics -- Daniel Kahneman A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions. -David Leonhardt, The New York Times Magazine -- David Leonhardt * The New York Times Magazine * Richard Thaler and Cass Sunstein's Nudge is a wonderful book: more fun than any important book has a right to be-and yet it is truly both. -Roger Lowenstein, author of When Genius Failed -- Roger Lowenstein Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas-like energy consumption-where conformity is irrelevant. Thaler has documented the ways people act illogically. -Barbara Kiviat, Time -- Barbara Kiviat * Time * This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself. -Michael Lewis, author of The Blind Side: Evolution of a Game and Liar's Poker -- Michael Lewis

This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done. -Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things -- Don Norman In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudge won't nudge you-it will knock you off your feet. -Daniel Gilbert, professor of psychology, Harvard University, Author of Stumbling on Happiness -- Daniel Gilbert I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well. -Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything -- Steven Levitt


About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

8th April 2008

Author

Richard H. Thaler, Cass R. Sunstein

More books by Richard H. Thaler, Cass R. Sunstein
Author 'Like for Like'
    recommendations

Publisher

Yale University Press

Format

Hardback
304 pages

Categories

Behavioural theory (Behaviourism)
Social theory

ISBN

9780300122237

I 'Lovereading' because it lets me see what new books are around with a detailed synopsis and readers' reviews.

Judith Sharp

For me, to read is to learn, to reflect, to escape, to think, to contemplate and my time for space and calm.

Sally Ellsmore

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland

Lovereading is like booking a holiday, you don't know what it will be like and it is a whole new experience.

Sue Burton

Because of Lovereading I have broadened my reading horizons with some really great books that I probably would never have chosen myself.

Susan Walsh

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

Lovereading4kids

Lovereading4schools