newgen books for YA readers
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Communicating with Brazilians When Yes Means No by Tracy Novinger

Communicating with Brazilians When Yes Means No


Communicating with Brazilians When Yes Means No by Tracy Novinger

Brazilians are gracious, friendly, fun-loving people, which makes their country a very inviting place to visit for pleasure or business. So great is their cordiality that Brazilians will say yes to almost any request-even when they actually mean no -which can be quite confusing for U.S. visitors who are used to a more direct style of communication. In fact, as Americans spend time in Brazil, they discover a number of cultural differences that can hamper their communication with Brazilians. To overcome these barriers, this book analyzes Brazilian culture and modes of communication and compares them with their American counterparts to help Americans learn to communicate successfully with Brazilians and vice versa. To aid Americans in understanding the Brazilian perspective, Tracy Novinger presents a portrait of Brazil's history, racial fusion, economy, and contemporary lifestyles. She focuses in on many aspects of Brazilian culture, such as social organization and ranking systems; preconceptions, worldviews, and values; sexual behaviors and eating customs; thought patterns; nonverbal communication such as the use of time, space, gestures, touch, eye contact, rituals, etc.; and differences in Brazilian and American point-making styles when negotiating, persuading, and conversing. For quick reference, she concludes the book with a summary and checklist of the leading Brazilian cultural characteristics, as well as eight recommendations for enhancing intercultural communication.

About the Author

A real estate investment professional currently residing in Austin, Texas, Tracy Novinger writes from extensive research and her personal experiences of living and working in cultures as diverse as Aruba and Tahiti. She was born in the Caribbean, studied in Brazilian schools, speaks several languages, has traveled extensively, and has a master's degree in communications.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

1st March 2004


Tracy Novinger

More books by Tracy Novinger
Author 'Like for Like'


University of Texas Press


260 pages


Sociology & anthropology



It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth

It has enriched my leisure time by introducing me to a world of books which I would not have previously considered.

Val Rowe

I love the newsletter with reviews of all the new books coming out. Can't wait to open it when it arrives in my inbox.

Rachel Aygin

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

Lovereading is not only an amazing site, but it's one of my very favourites. It's like visiting a fascinating bookstore, but better.

Rebecca Jayne Barrett

Lovereading recommends, honestly reviews and promotes books-what more can I say?!

Rachel Bridgeman

Why I love @lovereadinguk? It's in the name - as dedicated lovers of reading, they are perfect matchmakers for helping me find my next read!

Catherine Jenkins

With literary excellence, humour and drama, Lovereading's got value and is a real stress-calmer!

Siobhan McDowell