Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
ISBN: | 9780273775089 |
Publication date: | 13th December 2012 |
Author: | Matt Watkinson |
Publisher: | FT Publishing International an imprint of Pearson Education Limited |
Format: | Paperback |
Pagination: | 240 pages |
Series: | Financial Times Series |
Genres: |
Customer services Small businesses and self-employment Sales and marketing Business competition Business strategy |