Get 2 top 10 audiobooks free with a LoveReading exclusive

LoveReading has teamed up with Audiobooks.com to give you the chance to get 2 free audiobooks when you sign up. Try it for 30 days for free with no strings attached. You can cancel anytime, although we're sure you'll love it. Click the button to find out more:

Find out more

Read This! Business writing that works

by Robert Gentle

Read This! Business writing that works Synopsis

Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin. That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less. In this book, you'll learn to: Grab and sustain your reader's attention Produce a user friendly layout Draw attention to key passages It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs.Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.

Read This! Business writing that works Press Reviews

If you can't write your idea on the back of my business card, you don't have a clear idea . David Belasco, Theatre Producer

Book Information

ISBN: 9780273656500
Publication date: 3rd October 2001
Author: Robert Gentle
Publisher: Prentice-Hall an imprint of Pearson Education Limited
Format: Paperback / softback
Pagination: 192 pages
Categories: Business communication & presentation,

About Robert Gentle

Robert Gentle has over ten years of business writing experience. Working as an award-winning financial journalist, then as a successful financial public relations consultant, he has written everything from press releases and promotional literature to newsletters and annual reports. Gentle regularly runs writing workshops for leading South African companies. He is the founder and managing director of Plain Business Writing, a Johannesburg-based plain language consultancy.

More About Robert Gentle

Share this book