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The Definitive Guide to Marketing Planning by Angela Hatton
  

The Definitive Guide to Marketing Planning

Synopsis

The Definitive Guide to Marketing Planning by Angela Hatton

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals.There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.About The AuthorAngela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

About the Author

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC. Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a course director with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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Book Info

Publication date

15th March 2000

Author

Angela Hatton

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Publisher

Financial Times Prentice Hall an imprint of Pearson Education Limited

Format

Paperback
272 pages

Categories

Sales & marketing

ISBN

9780273649328

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