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The Definitive Guide to Marketing Planning by Angela Hatton
  

The Definitive Guide to Marketing Planning

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Synopsis

The Definitive Guide to Marketing Planning by Angela Hatton

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals.There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals.About The AuthorAngela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

About the Author

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC. Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a course director with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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Book Info

Publication date

15th March 2000

Author

Angela Hatton

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Publisher

Financial Times Prentice Hall an imprint of Pearson Education Limited

Format

Paperback
272 pages

Categories

Sales & marketing

ISBN

9780273649328

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