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Public Relations in Local Government Strategic Approaches to Better Communications by David Walker

Public Relations in Local Government Strategic Approaches to Better Communications

Part of the Managing Local Government Series


Public Relations in Local Government Strategic Approaches to Better Communications by David Walker

This book will show you how to develop a positive public relations strategy, it will allow you to:understand the operation of local government newspapers and broadcasting effectively handle the national media assess the value of media training and public relations departments assess the value of civic newspapers develop a public relations strategy integrated with your authority's strategic plans and objectivesThis key text is from theManaging Local Government Series which is published in association with the Institute of Local Government Studies (INLOGOV) at the School of Public Policy, University of Birmingham.

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Book Info

Publication date

7th April 1997


David Walker

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Financial Times Prentice Hall an imprint of Pearson Education Limited


164 pages


Public relations
Civil service & public sector
Regional government



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