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It Takes a Tribe Building the Tough Mudder Movement

by Will Dean

It Takes a Tribe Building the Tough Mudder Movement Synopsis

Tough Mudder is not a race. It's a challenge. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B

It Takes a Tribe Building the Tough Mudder Movement Press Reviews

This book shows that an entrepreneur with imagination and nerve can make a real difference by creating life-changing opportunities for thousands of people across the world -- GENERAL (RETD.) SIR NICK PARKER The power of internal motivation, great leadership, and team building. Will Dean demonstrates all this and more in It Takes a Tribe -- BRANDON WEBB, former Navy SEAL, author of The Red Circle and Total Focus, and CEO of Hurricane Group Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact! -- SARAH ROBB O'HAGAN, founder of Extreme You Will's story - and his races - are proof that the obstacle is always the way -- RYAN HOLIDAY, author of 'The Obstacle is the Way' Will Dean has created one of the most original and inventive brands in the world, and his story will be valuable for anyone looking to change the rules of business -- BRETT YORMARK, CEO, Brooklyn Sports & Entertainment Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values -- ADAM GRANT, bestselling author of 'Originals' and co-author of 'Option B' Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business -- RICHARD REED, co-founder of Innocent Drinks Gripping - reveals what it takes to stand by your values -- ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B' At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others -- SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last

Book Information

ISBN: 9780241292600
Publication date: 12th September 2017
Author: Will Dean
Publisher: Portfolio Penguin an imprint of Penguin Books Ltd
Format: Hardback
Pagination: 272 pages
Categories: History of specific companies / corporate history, Entrepreneurship, Sporting events & management, Extreme sports,

About Will Dean

Will Dean is founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to co-founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

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