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Myths about doing business in China

by Harold Chee, Christopher West

Myths about doing business in China Synopsis

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

Myths about doing business in China Press Reviews

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering

Book Information

ISBN: 9780230551183
Publication date: 19th September 2007
Author: Harold Chee, Christopher West
Publisher: Palgrave Macmillan
Format: Paperback / softback
Pagination: 164 pages
Categories: International business,

About Harold Chee, Christopher West

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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