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Key Concepts in e-Commerce by Alan Charlesworth

Key Concepts in e-Commerce

Part of the Palgrave Key Concepts Series


Key Concepts in e-Commerce by Alan Charlesworth

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.


'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK'

About the Author

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

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Book Info

Publication date

22nd March 2007


Alan Charlesworth

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Palgrave an imprint of Palgrave Macmillan


328 pages


E-commerce: business aspects



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