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The Media Industries and their Markets Quantitative Analyses by Patrick-Yves Badillo
  

The Media Industries and their Markets Quantitative Analyses

Part of the Applied Econometrics Association Series Series

Synopsis

The Media Industries and their Markets Quantitative Analyses by Patrick-Yves Badillo

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

About the Author

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Telecommunications, Le Nomadisme Numerique, Le Calcul Intensif, Ecologie des Medias. JEAN-BAPTISTE LESOURD is a Professor at Universite de la Mediterranee, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

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Book Info

Publication date

17th September 2010

Author

Patrick-Yves Badillo

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Publisher

Palgrave Macmillan

Format

Hardback
231 pages

Categories

Econometrics
Sales & marketing
Macroeconomics
Market research

Industry & industrial studies

ISBN

9780230277700

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