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Graphic Design History

by Johanna Drucker, Emily McVarish

Graphic Design History Synopsis

A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition. A better teaching and learning experience This program will provide a better teaching and learning experience- for you and your students. Here's how: Improve Critical Thinking - Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design. Engage Students - Timelines and images with detailed captions easily highlight relevant information for students. Support Instructors - high resolution PowerPoint are available for this text.

Graphic Design History Press Reviews

Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history. - John Luttropp, Montclair State University An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts. - Peter Hall, University of Texas at Austin Thorough, easy reading, it's almost like reading a novel it's so fascinating. The author's love for the subject matter shines through. - Grace Fowler, Palomar College

Book Information

ISBN: 9780205219469
Publication date: 2nd March 2012
Author: Johanna Drucker, Emily McVarish
Publisher: Pearson an imprint of Pearson Education (US)
Format: Paperback / softback
Pagination: 416 pages
Categories: Graphic design,

About Johanna Drucker, Emily McVarish

Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists' Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet. Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches ...

More About Johanna Drucker, Emily McVarish

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