join us on facebook book price comparison
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Soft Innovation Economics, Product Aesthetics, and the Creative Industries by Paul Stoneman

Soft Innovation Economics, Product Aesthetics, and the Creative Industries


Soft Innovation Economics, Product Aesthetics, and the Creative Industries by Paul Stoneman

At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functional viewpoint as to what sort of new products and processes are to be considered innovations. One of the key points that this book highlights is that there is a type of innovation, here labelled 'soft innovation', primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectual nature, that has largely been ignored in the study of innovation prevalent in economics. Examples of innovations that, as a result of this refocusing, are here placed at the centre of the analysis include: the writing and publishing of a new book, the writing, production, and launching of a new movie, the development and launch of a new advertising promotion, the design and production of a new range of furniture, and architectural activity in the generation of new built form designs. The realisation of the existence of soft innovation means that, not only is innovation more widespread than previously considered, but that it may also take a different form than commonly considered. Soft Innovation addresses key issues such as: * The measurement of the rate and extent of soft innovation, * The determinants of the rate and direction of soft innovation and its diffusion, * The impacts of soft innovation and diffusion upon outputs, productivity, employment, firm performance, trade, and economic welfare, * Policy, considering whether there is a rationale for government intervention in the soft innovation generation and diffusion processes, and if so what instruments can be used in such intervention? Soft Innovation breaks new ground in the study of innovation, and will be key reading for academics and researchers of Innovation, Marketing, and Design, as well as consultants, practitioners, and policy-makers concerned with the creative industries.


a major work of scholarship in a critical field of industry and policy. * Stuart Cunningham, Journal of Cultural Economics *

About the Author

Professor Paul Stoneman is Research Professor in the Marketing and Strategic Management Group and Head of the Technological Innovations Research Unit in Warwick Business School. He has held visiting positions at Stanford and Nuffield College, Oxford. He has published widely on the Economics of Innovation especially as regards the diffusion of new technology and technology policy. He is author of one of the earliest studies of computerization in the UK as well as texts on technological change and technology policy, with a recent volume on technological diffusion. Past papers have appeared inter alia in the Rand Journal of Economics, the Economic Journal, and The Journal of Industrial Economics.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

30th September 2011


Paul Stoneman

More books by Paul Stoneman
Author 'Like for Like'


Oxford University Press


382 pages


Business innovation
Media, information & communication industries
Economic theory & philosophy



I love reading books I wouldn't normally choose before everyone else gets to read them!

Dawn Lynch

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

Lovereading takes the guesswork out of finding your next read with "if you like you'll love" and extracts to help with your decision.

Sarah Bruch

I love Lovereading because of its ability to connect people that love books & unite them in a friendly, stimulating & interesting community.

Megan Olwen William

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter

Books of the month/debuts of the month, kids/adults, fiction/non-fiction, free prize draws and free extracts, what's not to love?

Emma Smith

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters