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Public Relations Campaigns by Mark Sheehan, Robina Xavier
  

Public Relations Campaigns

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RRP £51.99

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Synopsis

Public Relations Campaigns by Mark Sheehan, Robina Xavier

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

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Book Info

Publication date

27th October 2008

Author

Mark Sheehan, Robina Xavier

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Publisher

OUP Australia and New Zealand an imprint of Oxford University Press Australia
www.oup.com

Format

Paperback
252 pages

Categories

Public relations

ISBN

9780195559101

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