10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

The Creative Economy

View All Editions

£10.99 £9.89

In Stock. Same day dispatch on orders before 3pm.

Add To Wishlist
Write A Review

About

The Creative Economy Synopsis

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

About This Edition

ISBN: 9780141977034
Publication date: 7th November 2013
Author: John Howkins
Publisher: Penguin Books Ltd
Format: Paperback
Pagination: 304 pages
Genres: Business innovation