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Interpreting Communication Research A Case Study Approach by Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps
  

Interpreting Communication Research A Case Study Approach

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Synopsis

Interpreting Communication Research A Case Study Approach by Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

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Book Info

Publication date

27th March 1992

Author

Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps

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Publisher

Pearson an imprint of Pearson Education (US)

Format

Paperback
338 pages

Categories

Social research & statistics

ISBN

9780135891100

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