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Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
|Publication date:||27th March 1992|
|Author:||Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps|
|Publisher:||Pearson an imprint of Pearson Education (US)|
|Categories:||Social research & statistics,|