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Interpreting Communication Research A Case Study Approach

by Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps

Interpreting Communication Research A Case Study Approach Synopsis

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

Book Information

ISBN: 9780135891100
Publication date: 27th March 1992
Author: Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps
Publisher: Pearson an imprint of Pearson Education (US)
Format: Paperback
Pagination: 352 pages
Categories: Social research & statistics,

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