Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Retail Category Management by Deborah Fowler, Ben Goh


Retail Category Management by Deborah Fowler, Ben Goh

Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it-even those not versed in category management.

About the Author

Loading other formats...

Book Info

Publication date

11th January 2011


Deborah Fowler, Ben Goh

More books by Deborah Fowler, Ben Goh
Author 'Like for Like'


Pearson an imprint of Pearson Education (US)


128 pages


Retail sector



I read new, exciting writers and established authors before publication and there is a great website full of brilliant books and opinions.


They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

Lovereading is pitched at just the right level for all the various types of people who enjoy reading in its many forms.

Pam Woodburn

Lovereading is not only an amazing site, but it's one of my very favourites. It's like visiting a fascinating bookstore, but better.

Rebecca Jayne Barrett

It's information about new books so, for a book lover like me, what's not to like!

Joan Hill

I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!


It gives a chance to read about new titles, invites comments from all kinds of readers and is run by such a nice bunch of book lovers.

Joy Bosworth