twitter desmond elliott 2017
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Marketing intro Asian Perspective by Philip Kotler, Gary Armstrong, Geoffrey da Silva
  

Synopsis

Marketing intro Asian Perspective by Philip Kotler, Gary Armstrong, Geoffrey da Silva

This first Asian adaptation of the seventh edition of Marketing: An Introduction written by Professors Gary Armstrong and Philip Kotler builds on its strong foundations. This book presents an innovative framework for understanding and learning about marketing. Today? s marketing is all about building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers.If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Simply put, marketing is the art and science of creating value for customers in order to capture value from customers in return. From beginning to end, the first edition of Marketing: An Introduction (An Asian Perspective) presents and develops this customer-relationships/customer-equity framework. Every chapter contains many examples and references of these marketing concepts used in the Asian context as well as how they are employed in other regions.

About the Author

Loading other formats...

Book Info

Publication date

3rd August 2006

Author

Philip Kotler, Gary Armstrong, Geoffrey da Silva

More books by Philip Kotler, Gary Armstrong, Geoffrey da Silva
Author 'Like for Like'
    recommendations

Publisher

Addison Wesley an imprint of Pearson Education (US)

Format

Paperback

Categories

Sales & marketing

ISBN

9780131676619

You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.

Linda Hill

At Lovereading there are fabulous books available in every genre, with great reviews to help you pick the right book for you.

Teresa O'Halloran

For me, to read is to learn, to reflect, to escape, to think, to contemplate and my time for space and calm.

Sally Ellsmore

Their sending me my first book to review 18 months ago re-awakened my fondness for reading, since then I have purchased some real gems.

Barry Griffiths

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

Books of the month/debuts of the month, kids/adults, fiction/non-fiction, free prize draws and free extracts, what's not to love?

Emma Smith

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

You'll always find what you never knew you were looking for and you're always spoilt for choice.

Helen Jones

Lovereading4kids

Lovereading4schools