E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach. This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models. This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
ISBN: | 9780128052501 |
Publication date: | 16th December 2016 |
Author: | Vivian (Professor, Health Informatics, Jönköping International Business School and Professor, Informatics, Linköping Vimarlund |
Publisher: | Academic Press Inc an imprint of Elsevier Science Publishing Co Inc |
Format: | Paperback |
Pagination: | 226 pages |
Genres: |
Enterprise software Biology, life sciences |