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Brutal Simplicity of Thought How It Changed the World by Lord Saatchi
  

Brutal Simplicity of Thought How It Changed the World

Synopsis

Brutal Simplicity of Thought How It Changed the World by Lord Saatchi

Simplicity looks easy. It's not. It's easier to complicate than simplify. Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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Reviews

A beautifully

minimalist book * Good Book Guide * Genius * Elle *


About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

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Book Info

Publication date

5th September 2013

Author

Lord Saatchi

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Publisher

Ebury Press an imprint of Ebury Publishing

Format

Hardback
112 pages

Categories

Philosophy

ISBN

9780091957025

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