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Brutal Simplicity of Thought How it Changed the World by Lord Saatchi, Maurice Nathan Saatchi, Maurice Nathan Saatchi
  

Synopsis

Brutal Simplicity of Thought How it Changed the World by Lord Saatchi, Maurice Nathan Saatchi, Maurice Nathan Saatchi

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

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Book Info

Publication date

15th September 2011

Author

Lord Saatchi, Maurice Nathan Saatchi, Maurice Nathan Saatchi

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Publisher

Ebury Press an imprint of Ebury Publishing

Format

Hardback
112 pages

Categories

Philosophy
History of ideas

ISBN

9780091943318

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