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Strategic Management: Concepts And Cases by Frank T. Rothaermel
  

Strategic Management: Concepts And Cases

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Synopsis

Strategic Management: Concepts And Cases by Frank T. Rothaermel

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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Book Info

Publication date

6th January 2012

Author

Frank T. Rothaermel

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Publisher

McGraw Hill Higher Education an imprint of McGraw-Hill Education - Europe

Format

Hardback
960 pages

Categories

Business strategy

ISBN

9780078112737

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