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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield by David F. D'Alessandro

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield


Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield by David F. D'Alessandro

A refreshing message . . . from someone who has fought many corporate wars. -The New York Times With the latest stories from D'Alessandro's neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and reveals what it really takes to get ahead in business. -James Carville, author and Democratic Strategist With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time. -Tom Neff, Chairman, U.S., Spencer Stuart Smart, strategic, and useful career advice from someone who has actually achieved success in the real world. -Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

About the Author

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.

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Book Info

Publication date

1st July 2008


David F. D'Alessandro

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McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe


240 pages


Advice on careers & achieving success



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