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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

by David F. D'Alessandro

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield Synopsis

A refreshing message . . . from someonewho has fought many corporate wars. -The New York Times With the latest stories from D'Alessandro's neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. D'Alessandro dares to speak the truth. If you don'tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business. -James Carville, author and Democratic Strategist With good jobs becoming harder to find,D'Alessandro's sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time. -Tom Neff, Chairman, U.S., Spencer Stuart Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world. -Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

Book Information

ISBN: 9780071597296
Publication date: 1st July 2008
Author: David F. D'Alessandro
Publisher: McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe
Format: Paperback / softback
Pagination: 240 pages
Categories: Advice on careers & achieving success,

About David F. D'Alessandro

David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer.

More About David F. D'Alessandro

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