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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions by Russell H. Granger

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions


The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions by Russell H. Granger

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations. Just say YES to success. 7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life. --From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

About the Author

Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India. His website is

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Book Info

Publication date

1st January 2008


Russell H. Granger

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McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe


240 pages


Office & workplace
Business communication & presentation



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