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The Expert's Edge: Become the Go-To Authority People Turn to Every Time by Ken Lizotte

The Expert's Edge: Become the Go-To Authority People Turn to Every Time


The Expert's Edge: Become the Go-To Authority People Turn to Every Time by Ken Lizotte

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the thoughtleaders, the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Edge. An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the Five Pillars of Thoughtleading : 1. Publish articles and books 2. Speak regularly to groups and companies 3. Inspire with fresh thinking 4. Attract ongoing media attention 5. Leverage the Internet creatively Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up. No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

About the Author

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at

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Book Info

Publication date

1st January 2008


Ken Lizotte

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McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe


266 pages


Business strategy
Management & management techniques



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