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The Houdini Solution

by Ernie Schenck

The Houdini Solution Synopsis

Transform the shackles of conformity into the tools for generating amazing, unconventional resultsHoudini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams. Key featuresPresents an innovative strategy for fostering creativity that anyone can apply to both work and personal lifeSchenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brandsSchenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

Book Information

ISBN: 9780071462044
Publication date: 1st October 2006
Author: Ernie Schenck
Publisher: McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe
Format: Paperback / softback
Pagination: 256 pages
Categories: Advice on careers & achieving success, Office & workplace,

About Ernie Schenck

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

More About Ernie Schenck

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