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The Houdini Solution Why Thinking Inside the Box is the Key to Creativity by Ernie Schenck

The Houdini Solution Why Thinking Inside the Box is the Key to Creativity


The Houdini Solution Why Thinking Inside the Box is the Key to Creativity by Ernie Schenck

Transform the shackles of conformity into the tools for generating amazing, unconventional results Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams. Key features Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

About the Author

Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.

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Book Info

Publication date

1st October 2006


Ernie Schenck

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McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe


256 pages


Advice on careers & achieving success
Office & workplace



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