desmond elliott 2017
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

A Technique for Producing Ideas by James Young
  

A Technique for Producing Ideas

Notify me
when in stock

As soon as this book is back in stock we will send you an email.

Synopsis

A Technique for Producing Ideas by James Young

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal. --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

About the Author

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

21st January 2003

Author

James Young

More books by James Young
Author 'Like for Like'
    recommendations

Publisher

McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe

Format

Paperback
64 pages

Categories

Business & management

ISBN

9780071410946

Its jam packed with fantastic titles, informative descriptions & fantastic reviews and has a vast array of great features & competitions.

Linda Rollins

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

Thanks to Lovereading I have discovered new writers and read books I would never had looked twice at - and enjoyed them.

Angela Rhodes

I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!

Lindsay

The books for review are always great reads, brilliantly written, and introduces me to a huge variety of, established and new, authors.

Lesley Hart

Lovereading is not only an amazing site, but it's one of my very favourites. It's like visiting a fascinating bookstore, but better.

Rebecca Jayne Barrett

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.

Linda Hill

Lovereading4kids

Lovereading4schools