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Creating Aspirational Leaders The Global Workforce Advantage by Bob Aubrey

Creating Aspirational Leaders The Global Workforce Advantage


Creating Aspirational Leaders The Global Workforce Advantage by Bob Aubrey

Creating Aspirational Leaders is a new leadership classic that tells the story of how today's workforce has changed and why a new kind of leadership has evolved. Written to help the reader develop the right leadership to create a competitive workforce advantage, it is a book for leaders who want to be on the solution side rather than the problem side of today's aspirational workforce. Leaders have always had the job of developing people at work, but today's workers demand that their identities and aspirations be valued and developed along with their skills. In this book, the author brings across the message that companies must make work more aspirational or risk losing their talented workers. The author spells out the lessons to be learned from leaders in companies from China to Brazil, from Singapore to Germany and the USA in creating aspirational organisations. Starting with the story of an aspirational leadership disaster in the world's largest factory, he takes the reader through a process of building an aspirational organisation, developing leadership wisdom, using new tools for aspirational development and mastering new dimensions of employee motivation. This book is full of stories of leaders who have improved business results while developing people potential to achieve the status of a great company for people development.

About the Author

Bob Aubrey is also the author of Managing Your Aspirations, recently published by McGraw-Hill, and six other books relating to human development, the future of work, the future of education and leadership wisdom. Bob is a leading contributor to the new field of individual development in companies. He is credited with developing the first certification programmes in personal development for business schools and the first executive mentor certification for companies. As Professor of Personal Development, Bob has set up and taught programmes for leading business schools in China, France, Singapore and Australia. His consulting work has taken him to more than 30 countries to develop talent programmes, corporate universities and learning methods to cultivate global leaders. He leads the People Development Consulting practice at Mazars, a global audit and advisory group with 13,000 professionals operating in 61 countries. Specializing in audit, accounting, tax and advisory services, Mazars has recently developed consulting services in areas such as strategy, operations, finance, information technology, governance and risk management, and sustainable development, including human rights and people development.

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Book Info

Publication date

16th July 2012


Bob Aubrey

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McGraw-Hill Professional an imprint of McGraw-Hill Education - Europe


224 pages


Management decision making



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