O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
| ISBN: | 9780071318044 |
| Publication date: | 16th February 2012 |
| Author: | James O'Brien, George Marakas |
| Publisher: | McGraw Hill Higher Education an imprint of McGraw-Hill Education - Europe |
| Format: | Paperback |
| Pagination: | 768 pages |
| Genres: |
Business mathematics and systems Business applications |