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Chocolate Wars From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry by Deborah Cadbury

Chocolate Wars From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry


Chocolate Wars From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry by Deborah Cadbury

The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building. In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism. In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, `Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.


'What emerges from Deborah Cadbury's vibrant history is the growing importance of advertising, the birth of brands and the impact of the financial markets'
appetite for profit over national interest or social welfare

...most poignant is her portrait of an impressive pair of brothers...engaging and scholarly, confident and compassionate...less a family biography than an impressively thought-provoking parable for our times
Daily Telegraph

`This is history, brought bang up to date, in the hands of a master chocolatier-storyteller
Evening Standard

'There are fascinating things here...I relished the story of chocolate itself'

'Clear, readable and richly detailed'
Sunday Times

About the Author

Deborah Cadbury is the author of seven acclaimed books including Chocolate Wars, The Dinosaur Hunters, The Lost King of France and The Seven Wonders of the Industrial World, for which her accompanying BBC series received a BAFTA nomination. Before turning to writing full time she worked for thirty years as a BBC TV producer and executive producer and has won numerous international awards including an Emmy.

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Book Info

Publication date

23rd June 2011


Deborah Cadbury

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HarperPress an imprint of HarperCollins Publishers


352 pages


History: specific events & topics
Industrialisation & industrial history



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