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You Can Beat Your Brain How to Turn Your Enemies into Friends, How to Make Better Decisions, and Other Ways to be Less Dumb by David McRaney
  

You Can Beat Your Brain How to Turn Your Enemies into Friends, How to Make Better Decisions, and Other Ways to be Less Dumb

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Sue Baker's view...

If you want your personal sense of superiority punctured (and we all have one) then David McRaney is the man to do it. A follow-up to his You Are Not So Smart, here are more revelations into the not-so-perfect human brain and the traps it leads us into. You Can Beat Your Brain gives us some ammunition in fighting back to become the cool, calm and incredible brainiac we truly are. It’s both fun and fascinating to read but there is a serious side to all this, if we realised how our perceptions mislead us, life would be infinitely better for us and the planet with less aggression and all-round dumbness.

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Synopsis

You Can Beat Your Brain How to Turn Your Enemies into Friends, How to Make Better Decisions, and Other Ways to be Less Dumb by David McRaney

Do you think that you are smarter than most people? Do you know why you fell for your partner? Do you think that, as a member of a jury, you'd be impartial and just listen to the evidence? You are probably wrong. Every second, your brain is misevaluating and misjudging, responding to evolved rules that no longer apply. And it's time to fight back! In the follow-up to the bestselling sensation You Are Not So Smart, David McRaney once again delves into the assorted ways we mislead ourselves, but more than that, he helps us to overcome our quirks and think more effectively. From conserving willpower to using money to buy happiness, You Can Beat Your Brain is a pocket-sized primer informed by the latest studies in psychology and packed with wry humour and astonishing facts. You'll discover why tall men earn more money, why a rickety bridge is a good place for a first date, and how to avoid irrational beliefs and self-delusion.

Reviews

Utterly absorbing and entertaining... McRaney's follow-up to his best-selling You Are Not So Smart is just as provocative and punctures self-delusion with equal force. Daily Mail


About the Author

David McRaney

Self-described psychology nerd David McRaney is a journalist and twice-recipient of the William Randolph Hearst Award. He runs the popular blog Youarenotsosmart.com. This, his first book, was a run-away success in the US; Penguin US have already commissioned the sequel for a six-figure advance.

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Book Info

Publication date

3rd October 2013

Author

David McRaney

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Author's Website

youarenotsosmart.com/

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Publisher

Oneworld Publications

Format

Paperback
320 pages

Categories

The Real World
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ISBN

9781780743745

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