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Generation Share

by Benita Matofska, Sophie Sheinwald

Business The Real World

LoveReading View on Generation Share

This vibrant visual voyage around the world shares the inspiring stories of visionaries who are transforming lives by building a sharing economy, from global milk-sharers, bike-sharers and food-sharers, to empowering football projects in Mumbai.

Documenting the endeavours of 200 change-makers whose innovations are changing lives and communities around the world, this informative, photo-rich compendium is as rich in scope and ambition as the projects it covers. Before delving into individual case studies, the book explores the concept of the sharing economy, explaining how it emerged from the global economic crisis of 2008-2009 and the resulting “need to do more with less”. The Sharing Economy is the “system that makes the Sharing possible. It’s how we will change the world”, and that’s exactly what the individuals featured here are doing.


The range of projects is staggering and demonstrates how great things can grow from small-scale personal passions, from the Village-Sharer in Mumbai whose social enterprise project improves livelihoods through community tourism, to the US Food Justice Campaigner, whose community farm is founded on the concepts of fairness, sharing and sustainability. The scope of this approach is nothing short of revolutionary, and portrayed with uplifting verve in this innovative collaboration between a global Sharing Economy expert and an award-winning photographer.

Joanne Owen

Generation Share Synopsis

Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy.

Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you'll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, social innovator and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution.

Celebrate the Release of My Name Is Tani with a Copy of the Book and a Deluxe Chess Set!

Celebrate the Release of My Name Is Tani with a Copy of the Book and a Deluxe Chess Set!

Closing date: 17/10/2020

To celebrate the release of My Name is Tani by Tanitoluwa Adewumi, Craig Borlase we are giving away a copy of the book and a deluxe chess set! My Name is Tani is "recommended for readers who love discovering human stories that don’t shirk from the truth, but still radiate a feel-good message of hope." Joanne Owen, Expert Reviewer This draw is open only for UK residents currently in the UK and is free to enter, multiple entries from the same email address will only be counted once. The draw closes on 17th October 2020. The winners will be notified as soon as possible.

Enter Now

Generation Share Press Reviews

A must read for change makers everywhere who seek lasting, systemic change with multiple benefits. This timely, inspirational read shows through tangible examples how sharing can bring people together, meet basic needs, and reduce waste. Nothing could be more relevant given the mounting social, economic, and environmental crises.

Neal Gorenflo, Co-founder and Executive Director of Shareable and Executive editor, Sharing Cities: Activating the Urban Commons

A glorious and glossy, around-the-world look at the global sharing economy from the viewpoints of a diverse and inspiring group of young change makers. Printed on sustainable paper, a percentage of each copy sold helps fund planting a tree and educating a slum girl in India. It educates, motivates and even agitates individuals and corporations into joining the sharing community in a beautiful way. Buy it. Read it. Love it. Share it.

DJ Paulette

We have a saying in my house: 'Dream big and anything is possible'. The extraordinary people in this book aren't just dreaming but doing - against the odds to make their community and the world a better place. Illuminating, humbling and awe-inspiring.

Samantha Simmonds, TV news presenter and journalist

In a world filled with


this inspirational book showcases how we can share knowledge, skills and resources for the benefit of all.

Oliver Heath, designer

If we're serious about living within the means of our life-giving planet, a sharing economy will be absolutely essential.

This is a hopeful and inspiring book setting out positive ways forward.

Caroline Lucas, MP for Brighton Pavilion

A marvellous and inspiring celebration of sharing across the world and across generations, written by one of the most knowledgeable and passionate authorities in the field. The stories gathered by the author are diverse, magical and heart-warming.

Patrick Andrews, social innovation lawyer

We all need inspiration and this book provides that much-needed shot in the arm to inspire and challenge. Buy it and share!

Lindsay Boswell, Chief Executive, FareShare

An indispensable guide to sharing, not just the facts, stats and intellect that underpin the concept but also the joy, passion and connection that will make it so crucial to our future.

Mike Barry, Director of Sustainable Business, Marks and Spencer

If the vicious global pursuit of conspicuous consumption makes you despair, read Benita's book for some hope.

Mark Williams, Actor

Sharing is an essential part of social investment; this book helps us understand how.

Christine Gent, director of Fashion Revolution and People Tree, WFTO Fair Trade Expert

If the sharing economy is our future, then this book will take us there. Hope it can be shared and read globally to inspire, delight and push the agenda forward

Livia Firth, Founder and Creative Director, Eco-Age

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All versions of this book

ISBN: 9781447350101
Publication date: 17/06/2019
Publisher: Policy Press
Format: Paperback

Book Information

ISBN: 9781447350101
Publication date: 17th June 2019
Author: Benita Matofska, Sophie Sheinwald
Publisher: Policy Press
Format: Paperback
Pagination: 304 pages
Genres: Business, The Real World,
Categories: Economics,

About Benita Matofska, Sophie Sheinwald

Benita Matofska is an international public speaker, change-maker and world-leading expert on the Sharing Economy. An award-winning social entrepreneur, she created the charity The People Who Share and Global Sharing Week. Through social innovation, Benita helps organisations adapt to the digital age and features regularly in the media worldwide. Sophie Sheinwald is a photographer who focuses on brand photography and helping entrepreneurs create an authentic visual story. Her background is in fine arts, visual studies and public art. She has exhibited her work in galleries across the UK, held art and photography workshops and community-focused projects in healthcare environments.

More About Benita Matofska, Sophie Sheinwald

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