Royalty Inc Britain's Best-Known Brand

by Stephen Bates

Biography / Autobiography History The Real World

LoveReading View on Royalty Inc Britain's Best-Known Brand

Stephen Bates, a former Guardian Royal Correspondent, chronicles the ups and downs of the British Monarchy and their evolution into today's Royalty Inc. He writes about how we perceive Royalty, the changes made to accommodate public access via media or the recent invention of “The Walkabout”. Shocking to read of photographers hurling abuse at Royals in the hope of a snap of temper, an ill-judged remark but that seems the least of the relentless press and media attentions matched only by a struggling Royal Household trying to deal with it. It's a portrait of change and adaptation and above all the life of a woman about to become our longest ever serving Monarch.

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Royalty Inc Britain's Best-Known Brand Synopsis

It is an amazing feat in the 21st century that Queen Elizabeth II, a small woman in her late-eighties, should be one of the most recognisable people on the planet. Her voice is redolent of another era, her interests are esoteric to many of her people, her opinions on anything from the weather to politics are almost entirely unknown, and her whole life has been lived without ever mingling on equal terms with anybody, except for one heady evening in 1945 when she slipped out of Buckingham Palace incognito to join the crowds celebrating the end of the war in Europe. The world has utterly, irreversibly, and radically evolved since she ascended the throne in 1952 and yet, in an era of instant celebrity, she remains, more popular than ever and seemingly largely unchanged: a bastion of certainty and comfort to the British and many other people during uncertain times. On 9th September 2015, she will beat Queen Victoria's record and become the longest-reigning monarch in British history. The question is: How secure is the British Royal Family? How much depends on the person of the Queen herself, and how much on the institution? To answer these questions, Royalty Inc. will combine a history of the British Crown's evolution thorugh the modern age with a journalistic peek behind the curtain at the machinery that sustains the Windsors today. Written by the Guardian's former Royal correspondent, its line will be neither royalist nor republican. Instead it will take a clear-eyed look at a host of issues, including the future of the Commonwealth, the Monarchy's role in the British constitution and class system, Prince Charles' notorious 'black spider memos', the true scale of the Royal finances, the legacy of Diana, and the problems and pressures faced by any heir to the throne in the future.

Royalty Inc Britain's Best-Known Brand Press Reviews

'a superb account of how the Firm (Windsors rather than Krays) became Britain's best-known brand '
Books of the Year 2015 -- Mark Mason Spectator

'Clever book, clever title...knowledgeable, well-researched... There have been scores of books about the monarchy...but few, if any, as fearless and perceptive as this is. Stephen Bates tells it like it is, covering every aspect with rare humour and intelligence. I couldn't recommend it more highly.'
Sarah Bradford Literary Review

'Totally engrossing, winningly affectionate ... What a wise and cheeky way to explore the secrets of our gracious Queen.'
Robert Lacey, author of Majesty

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All versions of this book

ISBN: 9781781313572
Publication date: 05/05/2016
Publisher: Aurum Press Ltd
Format: Paperback

ISBN: 9781781313565
Publication date: 03/09/2015
Publisher: Aurum Press Ltd
Format: Hardback

Book Information

ISBN: 9781781313572
Publication date: 5th May 2016
Author: Stephen Bates
Publisher: Aurum Press Ltd
Format: Paperback
Pagination: 368 pages
Genres: Biography / Autobiography, History, The Real World,
Categories: Biography: royalty, Social & cultural history,

About Stephen Bates

Stephen Bates was a journalist for 36 years until 2012, working for the BBC, Daily Telegraph and Daily Mail before joining the Guardian. A regular broadcaster, he has also written for the Spectator, New Statesman, Time magazine, the Tablet, the Church Times, History Today, BBC History Magazine and foreign publications. Royalty Inc. is Stephen Bates's eighth book. He is married, with three grown-up children and now lives on the Kent coast.

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