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Behavioural Economics Saved My Dog Life Advice for the Imperfect Human by Dan Ariely

Behavioural Economics Saved My Dog Life Advice for the Imperfect Human

The Real World   Popular Science   
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With the driest of humour, Dan Ariely presents some of the questions he's answered via his Wall Street Journal column. He has a genius for coming at problems from unforseen angles, gently challenging readers to change and grow. Dan Ariely is teaching us to think outside the box for a fresh approach to the perils of life and he manages to make us laugh as we gain new light on our troubles – large or small. ~ Sue Baker

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Behavioural Economics Saved My Dog Life Advice for the Imperfect Human by Dan Ariely

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems - from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers Ask Ariely for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely's new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.


Praise for Dan Ariely:

'There is nobody better placed to solve your problems than Dan Ariely. A funny, addictive, life-changing book.' -- Tim Harford - The Financial Times Undercover Economist and presenter of BBC Radio 4's More or Less

'In this thoroughly entertaining book Dan provides insightful advice to a vast range of human problems. I loved it.' -- Terry Jones, Monty Python member, director, actor and writer

'From advice on relationships to insight on superstitions, Irrationally Yours is as informative as it is witty. I really enjoyed reading it.' -- Dr. Ruth K. Westheimer, Sex Therapist

'The human brain is one of the largest mysteries in the world. Trying to understand its complexities and improve our behaviour is one of the main challenges society deals with. In Irrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task.' -- Anthony Robbins, author of Unlimited Power, Unleash the Power

About the Author

Dan Ariely

Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and Sunday Times bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. He lives in North Carolina with his wife, Sumi, and their two creative children, Amit and Neta.

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Book Info

Publication date

1st October 2015


Dan Ariely

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Oneworld Publications


240 pages


The Real World
Popular Science

Popular economics
Behavioural economics



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