Jamie Oliver searches for new cookbook star with the competition winner securing their own book deal

Celebrity chef Jamie Oliver, creator of 25 cookbooks during his career, is on a search for the next big cookbook star in a TV series collaboration between Channel 4 and Penguin Michael Joseph. His cookbooks make him the biggest selling non-fiction author in UK history!

The competition is open to foodies from all walks of life “from humble home cooks and unknown chefs, to Instagram food influencers and street food vendors" and the winner secures their own book deal.

In the show, made by Jamie Oliver Productions and Plum Pictures, Oliver leads the quest to find the next big name in cookery. He will present the series and will act as a mentor to the contestants, sharing his knowledge and experience to help develop their skills and passion for food.

The show, in development with Jamie Oliver Productions and Plum Pictures, will discover “who has the recipe for success and a winning cookbook concept", Channel 4 said. 

The series begins with wannabe cookbook authors from across the country pitching their unique cookbook ideas and signature dishes. The panel of experts will pick their favourites to return for the next part of the process, where the competitors must cook more dishes, hone their book concepts and see how well their recipes measure up to testers at home.

The series culminates with three finalists bringing their books to life for the judges and industry experts in a final pitch for the ultimate prize.

Oliver said: “I have been crafting cookbooks for over 20 years and I know the dedication, skill and intuition it takes to create recipes people want to buy and try at home. Breaking into publishing is incredibly difficult — an impossible dream for so many amazing cooks out there — so I am just so excited to get out there and discover incredible new talent, new perspectives and new approaches to cooking and food. We know the talent is out there and I’m thrilled to be able to help them fulfill their potential.” 

Clemency Green, commissioning editor for Channel 4, said: “We are a nation of cookbook enthusiasts and now we’re going to find a new star to enter the market. With such a massive prize on offer and so many different styles of cooking in the competition, this is going to be very exciting.”

To apply to take part, visit Plum Pictures' website

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