Amazon opened its first non-food store in the UK today, which will sell around 2,000 of its most popular and best-rated products, including books.
Inside the new retail space, customers will find curated displays of items which are currently rated 4 stars or more, are top sellers, or are trending online. Thus named the Amazon 4-star store, the outlet is in the Bluewater shopping centre near Dartford, and the first outside the US, where there are already more than 30 outlets.
The range of products, which takes in books, consumer electronics, toys, games and homeware, alongside Amazon devices such as Kindle e-readers, Fire Tablets and Echo Dots, reflects what Amazon customers are buying online. There is also a "Most Wished For" section showing the most popular products from customers' wish lists.
The retailer says it will rotate stock out on a rolling basis according to its popularity and the preferences of local shoppers.
Bluewater's store, on the Upper Guildhall, will also feature a large tech section dedicated to a range of Amazon devices, including Kindle e-Readers, Fire tablets, and Echo Dots.
Digital price tags are located alongside each product with the item price, average star rating, and the number of customer reviews. The prices will be the same in-store and online and shoppers do not need to have an Amazon account to use it. However, "Prime members will receive exclusive perks and deals throughout the store," the retailer said.
Customers will also be able to collect items ordered online as well as return items to the store without the need for packaging and labels.
Andy Jones, Director of Amazon 4-star UK, said: “The Amazon 4-star store is a great place for customers to discover hot new releases, guaranteed page-turners, top-selling electronics, and more. Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most-loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”