Books By Tony Cram - Author

Tony Cram has presented on competitive marketing and innovation at conferences and company conventions around the world including Berlin, Buenos Aires, Budapest, Gothenburg, Istanbul, London, Paris and Warsaw.  As a Programme Director at Ashridge Business School—one of Europe's leading centres for Management Development—he designs and delivers executive development programmes on business strategy and market innovation.  His particular interest is in understanding customer value, developing brands and the dynamics of long-term business relationships. Tony Cram's previous books include Customers that Count: How to build living relationships with your most valuable customers, Smarter Pricing: How to capture more value in your market and The Power of Relationship Marketing.