Books By T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk - Author

T. Christopher Greenwell, PhD, is a professor in the department of health and sport science at the University of Louisville in Kentucky. He has taught event management since 2002 and has published several articles on unique aspects of the service environment at sporting events and how these can be used as an effective marketing tool. Greenwell has direct experience as an event manager, having planned and coordinated the event management, promotions, and game operations for all athletic events in an NCAA Division I athletic program. Events under his management set attendance records in men’s and women’s basketball, volleyball, and women’s soccer. Greenwell was also an event volunteer for major events such as the Super Bowl, the PGA Championship, the Ryder Cup, NASCAR races, Kentucky Derby week, and the World Equestrian Games. Leigh Ann Danzey-Bussell, PhD, is an associate professor of sport management at Trevecca Nazarene University in Nashville. She has taught event and facility management courses since 20